Your Blueprint for Membership Growth
Every car wash is unique, and successful marketing often means testing new approaches, refining your strategy, and investing in outreach. EverWash’s “Three Pillars of Marketing” is your guide to bringing in new members, elevating brand awareness, and building a strong, loyal customer base. We recommend dedicating a portion of monthly membership revenue toward these strategies for continuous growth.
1 ON-SITE MARKETING
Your car wash is your best advertisement. Convert drive-by traffic and on-site customers with these proven tactics:
- Membership-Focused Menus: Highlight membership benefits directly on your menu to show value at a glance.
- Promotional Signage: Use eyecatching signs to turn one-time visitors into members.
- Handouts & Rack Cards: Share materials listing benefits and a QR code for easy app downloads and sign-ups.
- Trained Attendants: Empower staff to pitch memberships effectively using live launches, webinars, and the EverWash Attendant App. They can also offer promos like 50% off or $5 for the first month to drive sign-ups.
2 Digital Marketing
Reach today’s consumers online with our digital marketing tools:
- Email Automation: Keep members engaged with automated messages for new sign-ups, winbacks, reviews, and more.
- Quarterly Campaigns: Seasonal win-back, upsell, and referral emails to drive engagement and growth.
- Email Campaigns: We manage holiday promotions, events, closures, and special services for you.
- Google My Business Support: Optimize your Google profile to boost SEO and visibility.
- Website & Widget: Simplify online sign-ups with our seamless widget. Need a website? We’ll design and host one to showcase your wash and memberships.
- Social Media Tools: Use our guide with sample posts to engage customers and grow your online presence.
3 Traditional Marketing
While digital marketing dominates, traditional channels can still be effective in certain areas, especially rural communities. We recommend these options when costs are manageable, and there’s an opportunity to reach untapped audiences:
- Local Newspapers & Chamber Newsletters: Build local visibility and establish community ties.
- Direct Mail/ValPak: Target homes with special offers to attract new members.
- Radio & Billboards: Reach broad audiences and drive traffic with strategic placements.
- Community Fundraisers: Support local causes like animal shelters, youth sports, or first responders to foster goodwill and loyalty.
Marketing Made Simple
EverWash simplifies marketing for car wash operators. Our Three Pillars of Marketing empower you to grow memberships, boost brand awareness, and build customer loyalty—all while letting you focus on delivering exceptional service.
(855) 492-7477 | [email protected]
