At The Car Wash Show 2025, EverWash’s VP of Marketing, Max Pulcini, joined a dynamic panel discussion titled “Captivate. Differentiate. Generate. Illuminate your Brand with Colored Lighting.” The session explored how strategic lighting can enhance the customer experience, increase engagement, and—most importantly—drive membership growth.
The full video stream of the panel is now available to watch on demand:
Panelists shared insights into how smart lighting design can:
- Turn a standard car wash into an immersive, memorable experience
- Reinforce branding and attract attention both onsite and online
- Encourage social media sharing and word-of-mouth buzz
- Support themed promotions, fundraisers, and events
- Influence customer perception and sales behavior at the point of decision
Max emphasized the connection between emotional impact, visual excitement, and membership growth—highlighting lighting as a powerful tool to build loyalty and boost revenue.
Whether you’re upgrading your tunnel or planning your next event, this conversation is packed with actionable ideas to help car wash operators stand out and succeed.
EverWash helps car wash operators Excel at Membership—through expert insights like these and a full suite of tools designed to increase revenue and retention.
