At The Car Wash Show 2025, EverWash’s VP of Marketing, Max Pulcini, joined a dynamic panel discussion titled “Captivate. Differentiate. Generate. Illuminate your Brand with Colored Lighting.” The session explored how strategic lighting can enhance the customer experience, increase engagement, and—most importantly—drive membership growth.
The full video stream of the panel is now available to watch on demand:
Panelists shared insights into how smart lighting design can:
- Turn a standard car wash into an immersive, memorable experience
- Reinforce branding and attract attention both onsite and online
- Encourage social media sharing and word-of-mouth buzz
- Support themed promotions, fundraisers, and events
- Influence customer perception and sales behavior at the point of decision
Max emphasized the connection between emotional impact, visual excitement, and membership growth—highlighting lighting as a powerful tool to build loyalty and boost revenue.
Whether you’re upgrading your tunnel or planning your next event, this conversation is packed with actionable ideas to help car wash operators stand out and succeed.
EverWash helps car wash operators Excel at Membership—through expert insights like these and a full suite of tools designed to increase revenue and retention.
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About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
EverWash has been featured in major consumer and industry publications and media. Download the EverWash app at the App Store or Google Play and start saving today!
