Fall is one of the best times of year to bring your community together—and bring in new members—through creative car wash fundraisers. Whether you’re teaming up with a local school, supporting a youth sports team, or giving back to a local nonprofit, fundraising events can attract new customers, drive local buzz, and increase membership sales in a fun, meaningful way.
Here are five fall fundraising ideas car wash operators can put into action this season.
Partner with Local Schools for Spirit Week
Schools often host spirit weeks and homecoming events during the fall, making it a great time to align your car wash with the action. Offer a portion of the proceeds from a weekend fundraiser to the local PTA, marching band, or sports team. Use signage, social media, and EverWash communications to promote the event, and invite students to help towel-dry cars for tips.
Bonus tip: Add an incentive for new members—such as donating an extra $5 to the fundraiser for every person who signs up for a membership that day.
Host a “Pumpkin Wash” Weekend
Create a festive environment with hay bales, pumpkins, and Halloween-themed décor. Offer free pumpkins with every wash package or membership signup, and promote it as a family-friendly fall event. Invite a local food truck or cider stand to make it a full seasonal experience.
This type of event works great for drawing families into the EverWash ecosystem and encouraging bundled family plans.
Community Hero Fundraiser (Police, Fire, EMS, Teachers)
Pick a weekend to honor local first responders or educators and donate a portion of proceeds to a cause of their choosing. Offer free washes to those who present valid ID and ask your EverWash account team for help crafting a referral or signup campaign to accompany the event.
This can boost local goodwill while also increasing new customer exposure and trial memberships.
Thanksgiving “Giveback” Campaign
Leading up to Thanksgiving, invite customers to drop off non-perishable food items at your wash for donation to a local food pantry. Offer discounted upgrades or a free wash to those who participate. For every new member who joins that week, donate a turkey or grocery gift card to a family in need.
This is a great way to blend purpose with performance and show your wash’s community values.
Don’t Forget to Promote!
Use the EverWash App, signage, in-app messaging, email marketing, and social media to make your fundraiser a success. Need help crafting your campaign? Your EverWash marketing team is here to assist with templates, design support, and strategy.
Want More Ways to Grow?
EverWash partners with car wash operators nationwide to grow revenue, simplify operations, and build better customer experiences—season after season. Whether you’re planning a fundraiser or looking to boost memberships, we’re here to help.
