Episode 4 of Members Only: The EverWash Podcast is live — and this one goes deep on something every membership program depends on but not enough operators think about: the people behind the program.
Hosted by Max Pulcini and Chris Villella, Members Only is a monthly conversation about car wash membership, growth, and what actually works for operators building sustainable, recurring-revenue businesses.
What You'll Hear in Episode 4
We kick things off with Wash Wire, covering the latest news and updates from EverWash and Coinless.
Then we head to At The Car Wash with Sean Pashley, where Sean breaks down his "guerilla hiring" philosophy for building a summer sales team that can actually sell memberships. The core message: stop waiting until you're short-staffed to start hiring. Treat recruiting like a daily discipline, prioritize personality over experience, and build depth in your roster — because one great attendant calling out on a busy Saturday in June is real money walking out the door.
After that, we welcome Sue Lorenzon and Kate Lorenzon to the studio. Sue and Kate are EverWash's Membership Support Managers — sisters-in-law, friends for over two decades, and two of the most important people in the EverWash operation. They talk about what great member support actually looks like, the most common reasons members cancel and how to prevent it, how professional support directly impacts lifetime value and churn, and where AI fits in — and where it doesn't — when the goal is keeping real people subscribed.
Finally, we call up Steve Chill of Chill's EZ Kleen in New Castle, Pennsylvania. Steve runs a triple IBA with self-serve bays, a dog wash, a reclaimed tunnel, and a third location he opened with business partner Luke Smith. His membership revenue has grown every single month since joining EverWash in July 2023. He's positioned his operation so effectively that a competitor who had already broken ground in New Castle turned around and walked away. And every October, he transforms his car wash into one of the most talked-about haunted attractions in western Pennsylvania — lines stretching for hours, props built from scraps and trash, local news cameras rolling. Every. Single. Year.
It's one of the best operator stories we've told on this show.
We Want to Hear From You
Members Only is built around the conversations operators are already having. Now you can be part of it. Call us at 215-259-8048 to leave a voicemail — we'll play it on the show. Or email us at podcast@everwash.com.
Listen to Episode 4
👉 Listen to Episode 4 of Members Only: The EverWash Podcast and follow the show to stay up to date on future episodes.
And don't miss Episode 5 — we're heading to The Car Wash Show in Nashville with live content right from the floor. Follow EverWash on YouTube and across our social channels so you don't miss a thing.
If you're looking for the tools, support, and expertise to grow your membership program, EverWash can help. Learn more here.
About the Author
About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
EverWash has been featured in major consumer and industry publications and media. Download the EverWash app at the App Store or Google Play and start saving today!
