Todd Whichard didn't come up as a car wash operator. He spent years on the chemical distribution side — selling to washes, learning the business from the outside — before buying Diamond Car Wash in Middletown, Delaware from a customer who became a friend. This August, he hits ten years of ownership.
In Episode 6 of Members Only, Todd calls in to talk about what a decade in the seat actually looks like. His membership program grew 13% in the last year. His member LTV sits at 14 months. And he's about to make his first dedicated membership sales hire.
He also gets into the on-site setup that's driving sign-ups (iPads, custom QR codes, removing friction at every step), what Petco's arrival did to his dog wash business, and what he'd tell any operator who's on the fence about committing to membership.
Also in this episode: the full network rollout of the EverWash Attendant App, the first-ever Members Only mailbag segment, Sean Pashley's summer playbook for operators, and a Summer Edition of Suds N' Stuff.
Got something for the mailbag? Call 215-259-8048 or email podcast@everwash.com. And if you're ready to talk membership, visit everwashpartners.com/sales.
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About EverWash
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Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
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