At an unattended car wash, there isn’t always an employee onsite to explain the benefits of membership, answer questions, or help turn a retail customer into a recurring member.
But the opportunity is still there.
Every retail customer arriving at the wash is a potential member. The challenge has always been giving that customer a fast, simple way to join at the moment they’re interested, without creating more friction in their experience.
EverWash Quick Scan changes that.
A Faster Path From Retail Customer to Member
Quick Scan gives unattended car washes a new way to create membership opportunities throughout the onsite customer journey.
Using a single, location-specific QR code, Quick Scan recognizes who is scanning and automatically directs them to the right experience.
For a retail customer, scanning Quick Scan with their phone’s camera takes them directly to the EverWash signup experience for that specific wash. There’s no need to search for the location or download an app before joining.
They select a membership plan, enter their phone number and billing information, and can become a member in less than 60 seconds.
See it. Scan it. Join. Wash.
And because Quick Scan can be incorporated into promotional signage leading up to the wash, customers don’t have to wait until sitting at the pay station to make that decision. They can join earlier in their onsite journey and arrive at the pay station ready to activate their membership and wash.
One Code. Two Experiences.
Making it easier for new customers to join shouldn’t make washing more complicated for existing members.
With Quick Scan, it doesn’t.
For retail customers, the QR code creates a direct path to the signup experience for that specific wash. Once signup is complete, their membership is immediately available to activate their first wash.
For existing EverWash members, nothing changes. They scan the same Quick Scan code from inside the EverWash app and activate their wash just as they do today.
One code recognizes both customers and delivers the appropriate experience.
Less Friction. More Opportunities to Grow Membership.
For unattended wash operators, Quick Scan addresses a fundamental challenge: creating a simple membership sales opportunity without requiring an employee onsite to facilitate it.
By incorporating Quick Scan throughout the customer journey, operators can give retail customers multiple opportunities to act on their interest in membership before they wash.
That means an operator can create more opportunities to convert existing retail traffic into recurring membership revenue, without adding staff or changing the experience for current members.
And for the customer, the experience is remarkably simple: No app store. No download before joining. No searching for the right wash.
Just a direct path from interest to membership in less than 60 seconds.
The Relationship Continues After the First Wash
Quick Scan is designed to make the first signup easier without sacrificing the ongoing EverWash member experience.
After joining, the new member receives a text prompting them to download the EverWash app. Beginning with future visits, they can use the app for wash activation and engage with the broader EverWash membership experience.
The result is a low-friction first conversion followed by an ongoing digital relationship.
Designed for the Entire Onsite Customer Journey
One of the most important advantages of Quick Scan is that the membership opportunity doesn’t have to begin at the pay station.
Quick Scan can be incorporated into promotional signage throughout the onsite customer journey, giving customers an opportunity to learn about membership, scan, and join before they reach the point of activation.
By the time they arrive at the pay station, they can already be a member and be ready to wash.
For existing EverWash locations, Quick Scan also replaces the current EverWash QR code at the pay station. Each Quick Scan code is created specifically for its assigned wash location, ensuring customers are directed to the correct membership experience.
A New Membership Opportunity for Unattended Car Washes
Unattended doesn’t have to mean there isn’t an opportunity to sell membership.
Quick Scan gives operators a new way to put that opportunity directly into the customer journey, making it easier for retail customers to become recurring members when their interest is highest.
More opportunities to join. Less friction in the signup experience. A faster path from retail customer to recurring member.
That’s EverWash Quick Scan.
Ready to turn more retail customers into recurring members?
Talk to your EverWash representative to learn more about bringing Quick Scan to your wash.
About the Author
About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
EverWash has been featured in major consumer and industry publications and media. Download the EverWash app at the App Store or Google Play and start saving today!
