On Black Friday, your customers wake up ready to spend. They're hunting for deals, driving all over town and running errands in cars that just survived Thanksgiving travel. Most of them will drive past your wash at least once.
The question is whether you give them a reason to pull in and a reason to come back. On Black Friday, the best deal you can offer is a membership.
Pick One Offer and Make It Loud
Shoppers are flooded with deals, so keep yours simple. A Black Friday first-month discount on any membership is easy to understand and easy to sell. With EverWash, attendants apply that discount right at the lane, so there's no coupon to hunt down and no manager to call over.
Whatever you choose, put it everywhere: the street sign, the menu board, the pay station and the exit. If a driver can't understand the deal in five seconds, it's too complicated.
Run Doorbuster Hours
Retailers open early for a reason. Borrow the idea. Offer your best signup deal during the first few hours of the day, then a smaller one for the rest of the weekend. Doorbusters create urgency and bring in traffic during what might otherwise be a quiet morning.
Staff the Lot, Not Just the Booth
Black Friday traffic only turns into memberships if someone's there to have the conversation. Schedule an extra attendant whose only job is working the line. They can greet drivers, explain the deal and sign up members before cars ever reach the pay station.
Give them a short, holiday-ready pitch: "Our Black Friday deal is on memberships. Join today and your first month is discounted."
Add a Little Something Extra
A small on-site perk can tip a maybe into a yes. Think free tire shine for new members, a hot cocoa station by the vacuums or a free vacuum token. These cost little and make your wash the most memorable stop of a long shopping day.
Extend the Reach Beyond Your Lot
On-site is where Black Friday is won, but a little digital support helps. EverWash can promote your offer by email, SMS and app push notification, and can create a promo code for customers who'd rather sign up from the couch.
Think Past the Weekend
A Black Friday shopper buys one wash and is gone. A Black Friday member keeps paying all winter. That's the deal worth chasing.
Want to make this Black Friday your biggest membership weekend yet? Book a call with our sales team.
About the Author
About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
EverWash has been featured in major consumer and industry publications and media. Download the EverWash app at the App Store or Google Play and start saving today!
