Haunted car washes have become a fall tradition for good reason. Families line up for them, kids talk about them for weeks, and social feeds fill with videos shot from the back seat. The operators who get the most out of one treat it as more than a novelty night, though. They treat it as their biggest membership signup opportunity of the fall.
Here's how to pull off both.
Plan the Scare (Safely)
You don't need a Hollywood budget. Colored lighting, a fog machine, a spooky soundtrack and a few costumed employees go a long way. Station costumed staff at the entrance and exit, decorate the vacuum area for photos, and keep everyone well clear of the conveyor and equipment while the tunnel runs.
Pick one or two weekends close to Halloween, ideally a Friday or Saturday after dark. Announce the date at least two weeks out.
Make Members the VIPs
This is where a haunted wash becomes a growth engine. Charge nonmembers a single "haunted wash" price, and let members ride free. Add a members-only lane or a treat bag at the exit if you can. Every nonmember in line will notice, and that's the point.
Then make joining the obvious choice. Train attendants to work the line with one simple pitch: skip the ticket, join tonight, and your first month comes at a discount.
Promote It Like a Main Event
Put signage at the entrance and pay station two weeks ahead, and post a teaser video on your socials. Don't overlook your current members, either. EverWash can send your event announcement to members by email, SMS and app push notification, so the people already in your network show up and bring friends.
Turn Your Scariest Night Into Your Best Month
A haunted wash brings a crowd you'd otherwise pay to reach. EverWash gives you the tools to turn that crowd into members who stick around long after the costumes come off.
Ready to grow your membership this fall? Book a call with our sales team.
About the Author
About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
EverWash has been featured in major consumer and industry publications and media. Download the EverWash app at the App Store or Google Play and start saving today!
