Your members paid you every month this year. Through the summer slump, the back-to-school rush and the first salty weeks of winter, they stuck with you. December is the perfect time to say thanks.
It's also smart business. When the new year arrives, plenty of people go through their monthly bills and decide what stays. Members who just had a great experience at your wash are a lot more likely to keep you on the list.
Here are a few year-end appreciation ideas that are easy to pull off.
Host a Member Appreciation Day
Pick a Saturday in mid-December and make it all about your members. Hand out free add-ons like tire shine, set up a hot cocoa and cookie station by the vacuums, and play holiday music on the lot. Have attendants thank members by name as they come through.
Nonmembers will notice the special treatment. That's a nice side effect.
Give Back Together
Turn your lot into a drop-off point for a toy drive, coat drive or food bank collection. Invite members and nonmembers to bring a donation, and thank every donor with a small perk. Community events like these show members they belong to something local, not just a wash plan.
Hold a Year-End Raffle
Enter every member who visits during December into a drawing for prizes like a few free months of membership. EverWash can set up complimentary memberships for your winners, so the prize is easy to deliver. Announce winners on social media and on-site to build buzz.
Add a Little Holiday Fun
Small touches go a long way:
- Holiday photo spot: A decorated backdrop near the vacuums is perfect for family photos and social posts.
- Ugly sweater day: Have employees wear their worst sweaters, and offer a small perk to members who do the same.
- Handwritten thank-you cards: Attendants hand them out at the exit. They cost pennies and get remembered.
Invite Friends to the Party
Appreciation events are a great time to remind members about Refer-a-Friend. Members are already happy and feeling generous, so it's a natural moment to invite them to bring someone along. The referrer earns a credit, and the new member gets a discount.
Let Members Know It's Happening
An appreciation event only works if members show up. Put signage on-site two weeks ahead, and lean on EverWash to send invitations by email, SMS and app push notification.
End the Year Strong
A little gratitude in December pays off in retention all next year. The members you thank today are the ones still washing with you next December.
Want help keeping your members happy all year long? Book a call with our sales team.
About the Author
About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
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