Philadelphia, PA — EverWash, the leading car wash membership platform, announced several key updates to its executive leadership team as the company continues to scale its operations and deliver innovative membership and revenue-driving solutions for car wash operators.
Jim Lutz has officially joined EverWash as Chief Financial Officer (CFO) in a full-time capacity. Lutz, who began working with EverWash in late 2024 as a part-time advisor, brings deep financial leadership experience to the company. In his role, he will oversee all financial strategy and planning, guiding the company through its next stage of growth. Jim holds degrees from Penn State and Carnegie Mellon, and previously worked at GeoBlue, Qlik, and IBM. He resides in Wyndmoor, PA, and enjoys cycling and skiing in his free time.
Chris Villella has been promoted to Chief Commercial Officer (CCO), expanding his leadership from his previous role as Vice President of Business Development. Villella, who joined EverWash in 2022, will now lead the Sales, Marketing, and Account Management departments, aligning the company’s go-to-market efforts under a unified strategy. Chris was educated at Indiana University of Pennsylvania and previously worked at The CEI Group. Chris is Pittsburgh proud, but currently lives in Bucks County, PA.
Max Pulcini has been named Vice President of Marketing, stepping up from his previous role as Senior Director of Marketing & Communications. A longtime member of the EverWash team, Pulcini has been with the company since 2017 and will continue to lead communications, content, and lead generation initiatives. Max lives in Philadelphia and can often be found tailgating at local sporting events.
“These leadership updates reflect our commitment to building a world-class team to support EverWash’s continued momentum,” said Scott Caplan, Founder and CEO of EverWash. “Jim, Chris, and Max have each played critical roles in our success, and I’m confident they’ll help us drive even greater value for our partners, members, and employees moving forward.”
EverWash powers membership programs for more than 1,000 car washes across the country, providing the technology, marketing, and support services that help wash operators grow revenue and build lasting customer relationships.
About the Author
About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
EverWash has been featured in major consumer and industry publications and media. Download the EverWash app at the App Store or Google Play and start saving today!
